It is crucial to know the best practices for blogging and tweeting to be successful in communicating a message and engaging customers through social media.
According to Vala Afshar’s Informationweek.com commentary, a great practice is “Don’t do social, be S.O.C.I.A.L.: Sincere, Open, Collaborative, Interested, Authentic and Likable. Be human and have fun.” Twitter is an excellent platform for sharing information and ideas and connecting with diverse audiences, but promotes transparency because of the open and direct real-time connections.
One of the key best practices is to think before you tweet. Take the time to consider what value you will bring to the conversation with other users. In the book, The Tao of Twitter, Mark W. Schaefer, states that the findings from a statistical study focused on optimal tweeting strategy shows tweet quality is much more important than quantity: the higher the average number of clicks per tweet with a trackable link in a given week, the higher the follower growth (controlling for the number of followers).
It is important to listen and respond to others. Let others do the talking so you can learn from them. If you do all of the talking, you may miss out in gaining an understanding of what consumers or followers really want. Be yourself and try to avoid using industry jargon. Using jargon can be like talking over a user’s head and will not keep them engaged. Find the right balance that best suits your organization, meaning don’t stick to one platform, but don’t overextend to more platforms than you can handle. Know that the culture and dynamic of each platform is unique and does not have a “one-size-fits-all” approach.
In the arts community, Twitter is an excellent resource for music fans and performers to connect and gives them more opportunity to share what they are most passionate about. Twitter provides more authenticity and creative control than any other online medium. Twitter empowers musicians and artists by giving them their own voice to communicate with users directly. Arts communities are employing some of these practices and using Twitter to engage with their target markets and those who want to learn more about these organizations. These communities are using social media platforms like Twitter to increase awareness along with donations and fundraising efforts.
Social media is here to stay. Those who have taken the time and put in reasonable efforts in establishing a social media presence have come into contact with many users and have built relationships while promoting their product or service, which in turn, builds a brand.